ITAP Moral, immoral and amoral

Moral, immoral and amoral


Nowadays, a range of beer advertisings and alcohol advertisings contained sexual imagery,actually it's not start for nowadays,it has been generations.I think it's amoral,it gives youth unhealthy influence.Advertisers use sexuality and nudity in alcohol make people just feel beer always relative with sex. Alcohol ads mainly target audience is men, sexuality alcohol ads gives men a sexual attraction, because men re the major beer consumers(Reichert,2003).Janet Rowe, a Coors executive,said that the primary beer market is men aged 21 to 34 ,and the 21 to 24 years old are a very important part of the market segment(Reichert,2003),this is why advertisers make the alcohol stereotype about gender roles, the influence of the blatant and pervasive sexuality is negative ,immoral and amoral.
Here is a video of all kinds of alcohol advertising which is sexuality and nudity.

 Sexuality and nudity is related to the Alcohol advertising for hundreds of years,and it is still works well today.why people not stop it ,it's so immoral.A pretty nearly nake woman drinking some brand of beer or alcohol with a guy, because the that brand of  beer or alcohol they giving  sexual favors.It seems that change people's mind , make people think that is a tools for sex.but all is not the fact, so the advertisers help the brand to lie.it's amoral.Measures should have be taken to confine this kinds of advertising,it will change people's mind gradually. what's worse, when it expose to the younger audiences ,maybe they can't understand, they can't distinguish what is true, what is available,and what is the advertisers exaggerated,and fictional plot.