ITAP Disruption

Disruption

Disruption is a important and effective way to design creating work.It means that you have to think a way which is really different with the one people usual think.It's not means that you have a talent that always have different idea with normal people.The different is you will sublime normal people's think,and figure out the most fitting idea/design to the product,brand.And this idea is over normal thinking but could be accepted by people who has normal think,because mostly your target audience is thinking in a normal way.Everyone has a mode of thinking，people has a habit when they think,like when you see a apple,you just see a apple fall down,in your mind you know apple is fruit,the colour is red,and it's falling down,maybe it will broken,and maybe you could eat it.but people who has disruption within thinking figure out Newton's laws. Disruption is breaking through theconstraint of habitual thinking.

Disruption is creative. Creating something dynamic to replace something that has become static.Great work comes from great strategy，design disruption and make it work，disruption can't be found by looking at the world the same way, with the same techniques and eyes as you've always looked at it. Look at things from a perspective that can only be gained from diverse insight from a myriad of other problems.It's not that disrupt and then leave,after disrupting you have to know how to do things and more importantly, how to get things done.

Even design should has disruption, thinking in different way ,but have to tell the truth and keep changing ,Brands,products developing and the strategy and design have to develop.because you audience's thought change all the time ,and you have to figure out different disrupt ideas to constantly attract your target audience.

Here are some link of advertising and design which i think is great.

                                                   

Orange TV "Rewin" Cannes Lions Award 2008

Description / Synopsis

In a city teeming with life, somewhere in India, a girl stands crying at a bus stop. A taxi driver notices shifts into reverse and begins backing his cab up. Everyone else in the road - pedestrians, motorists, bike riders, a hairdresser, a sweeper - gets drawn into the movement. With varying degrees of success, they all start going backwards, until the coach that was taking the girl's fiancé away returns to its point of departure and the two young lovers are reunited at last 

It's not very new,but i repeated to see many times and every time moved to tears.really creative idea.

This is a 

DEADLINE post-it stop motion,very creative.

Response to D&AD Student Awards brief set by Hewlett Packard.

"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."
Filmed, edited and directed by Matt Robinson and Tom Wrigglesworth

Animation by Euphrates.animated video as part of the newly launched site for Japanese fashion genius Issey Miyake