2010年10月27日星期三



ITAP 2010 WEEK 3...Tone of voice

ITAP 2010  WEEK 3...Tone of voice

According to the lecture, we know that different colour have different tones of voice.we know that Blue = precise,plain,instructional;Pink = helpful,explanatory guidance;Yellow = form fill area... how words and images got a tone of voice .i think the colour is one factor.
like this packaging of tea.two different boxes with two different kinds of tea inside.the green box with the green tea ,the red box with the rose blood tea.we all know the red rose ,the leafs of red rose is red ,and that tea made of red leaf of red rose .what's more ,the blood is red ,so it use red to got the tone of voice.and then look at the left one,the colour of packaging is fleshcolor,the tone of voice is health,the tone of voice of product want to tell people it's health.the shape of the product is like the waist of a girl.it's want to tell you drink it ,you will be fit like that.
It's a poster of a pizza shop .the the tone of voice of bright red is fire ,because the name of the pizza shop is firehouse pizza.So the poster good at got a tone of voice.
the left one is a poster for a product for children.it's very lovely.the letters of the words are very cute.because if for children,so the tone of voice should be lovely.the images of the poster also adorable.compare the left and the right one ,why we can distinguish that the left one is for children ,and the right one is for adult? the answer is that use different colour and element to got a tone of voice.

ITAP 2010 WEEK 3...Legibility

ITAP 2010  WEEK 3...Legibility
Legibility” is based on the ease with which one letter can be told from the other. 
—J. Ben Lieberman “Types of Typefaces”
Legibilyti is a measure that how easy to make a distinction between one letter to another in a given script.i think the legible of a typeface is designed to be depends on its purpose. to give reader some information or just use for type setting.when the content is use for give some information,you want to make it more readable and it's an important for reader to understand it,it's better to make it as clear as possible,the script is one reason,you can see the under three sections .the script of first section is not readable ,it's so close better one letter to another.i think the second one is better .the size of the letter also influence the legibility,the last one is so small ,it can't read clear....
in one space of a whole page ,i think it's better to unify the article's script.and use different script and size to distinguish the article and the title and the comment and other informations.





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ITAP 2010 week 2 Visual Practice

ITAP 2010 week 2  Visual Practice (research)
Through the‘visual practice’of observation ,collecting, studying and exploring ,illustration can contribute to a deeper understanding of the subject.

   Complete understanding of the subject is not easy,but through the ‘visual practice’of observation ,collecting, studying and exploring,illustration can contribute to a deeper understanding of the subject.most of these works is about research.when you have no inspiration of you idea about your work,how about trying to research,observation the information you research and collecting the one which you think useful ,and the to studying and exploring it ,you will come out many good idea.when you observation all the information you have research,maybe you can catch some which others will ignore.

 
what's more ,when you research you always can find some surprise , you will find some new information which is useful or which you are so interested  in but never meet.

ITAP 2010 WEEK 2 ...Inspiration

ITAP 2010  WEEK 2 ...The notion of‘inspiration’derives from constant inquiry based on research, observation, recording and experimentation.

I think inspiration is from collecting ,collating,observation,constant inquiry ...in daily life.No matter what you do ,after you do it, it will leave some information in you mind.just experience ,you will accumulate the information for you inspiration of your work.when you create a work, you have a topic ,you think about it ,this moment,the information that you accumulate in your daily life and which you can use when you create will come out and combine in different ways .at that time ,your inspiration is coming,and the excellent ideas are come out.so ,inspiration is derives from constant inquiry based on research, observation, recording and experimentation.
                          Ross Bruggink - Carinthia

For example ,artist Ben Turnbull use recycled desks as the carrier,he created a group of relief sculpture of guns.It's not only a incisive introspection of violence and the western culture of guns but also cherish the memory of his student age .Ben was a problem child who was twice expelled by school ,most of time in school he was spend in vandalism,as a example ,he spent a yeat on the desk to make a young girl cartoon picture.



the following are three advertising for the boots,i think is really creative ,when i saw it ,i think the inspiration of the design must come for observing the live,the advertising is very easy for the audience to understand , and it will 
 attract audience by it's interest.



2010年10月26日星期二

ITAP 2010 WEEK 1 ... Bricolage and its use in contemporary culture

ITAP 2010 WEEK 1
Bricolage and its use in contemporary culture

Bricolage is used in nowadays in visual arts and literature refer to the creation of different things like a work created by such a process.In art bricolage is a technique where many kind of works are made from different materials like modern works.Bricolage is also used in interior design through connecting styles.Many designers use bricolage to come up with their own ideas.Bricolage is a word that means a mix of objects and an error process of putting objects together.It also helps in computer programming and in music and is a part of the artistic expression of many countries.Bricolage includes objests and skills to do it.Programmers talk about how they use bricolage in their jobs by making a wide range of sources.Bricolage is used to mean the orogresses that people connect objects from social divisions to create cultural identities.


Hokusai- The great Wave of Kanagawa


Bricolage
2006


Ashanti Beer - Date Unknown

ITAP 2010 WEEK 1 ...Notions of originality

 ITAP 2010 WEEK 1
Notions of Originality
In the past years many artists used to make paintings about many things that happen in their life.They also see or hear about facts that happen around them.Some of the paintings they made are in nowadays followed by the modern artists.
A very good example ise the painting of Gabrielle d' Estress in 1594 which shows two sisters sit up nude in the bath.The woman is the Duchess Gabrielle and her sister pinches her right nipple.After this painting another artist Melanie Manchot created The Funtainbleau Series in 2001 two photographs showing again two women sit in the bath.Also Mario Sorrenti made an advertising for YSL campaign in 1998 showing the famous model Kate Moss.


Unknown artist - Gabrielle d'Estrees-c.1594




Melanie Manchot- the Fontainebleau Series-2001



Melanie Manchot- the Fontainebleau Series-2001


Mario Sorrenti - YSL ad Campaign - 1998


Many artissts decide to make old paintings from the past years into advertisings either for tv or magazines.As the years passing modern artists have fresher ideas from taking something old and make it something more modern using their fantasy and creativity and show to the world progress.