2011年4月3日星期日

My Favorite Designer

Vince Frost

Vince Frost, one of my favorite designer, who set up Frost Design in 1994 and moved to Sydney, Australia from London in 2004. I knew him for the self-study project, which asks us to search a range of designers and artists.

At first, the poster that they design for Sydney Dance Company attracted me.

                       The Director’s cut was a suite of three different performances to celebrate Graeme Murphy’s 30 years with Sydney Dance Company.

With the campaign identity, they used the idea of ‘Cut’ very theatrically- with dancers hanging off the letter ‘C’ and blood running down their arms. This sets up an interesting interaction between the typography and the photography, with the huge red ‘C’ and the ‘bleeding’ dancer, the poster became extremely striking visually, and placed on bus shelters all around Sydney, was instantly.








After that, I was Google him and try to know more about him. His work really interesting, and I like his bold typography, big images and contrast. It’s really hard to describe his style. Because even his design studio created and run by graphic design, he still works on advertising, digital environmental and fashion clines. I really like his work because his work always upbeat and modern. 

This is the poster they design for SOYA Awards (Spirit of Youth Awards). 
The Qantas Spirit Of Youth Awards help Australia’s new creative innovators to take on the world and their careers to the next level. Fashion designers, musicians, artists, photographers, visual communicators, object designers and filmmakers under 30 are invited to enter their work for the chance to win cash, Qantas flights and mentorships with leading lights of the international creative community.

Vince is well known for his bold use of typography and creative solutions, this poster is really a clear proof. The typography and the layout are very special, simple outline of letters and it uses the glass texture, the whole style is very fashion, and this is really attracting their target audience ---youth people. This is also the reason why they work attract me.








I am interested in him, I read a lot of articles on website which about the interview of him and watch the video about him at YouTube. I want to know how he thoughts what’s in his mind and his attitude of design. Actually, I think his thought and something he said about design is inspire me more than his work.

Vince Frost said: “The difference isn’t design, the difference is identity, and identity isn’t just a logo, it’s a culmination of colour, format, editorial approach, all that kind of stuff. If a client says ‘I don’t like the colour’ it means you’re not doing a good job, because it’s not about the colour-unless it’s a colour shop.”

I think about what he said, it means that the overall coordination is very important and we always easy to ignore it. When I doing the project, sometimes I was too focus on one of the stuff like colour or format, and ignore the overall coordination. I was misled by the problem, which is the most conspicuous in my personally thought. For example, when my design nearly to be finish, I find the colour not really use well. Then I change it times after times, but still not very well. Why I never think maybe it’s not the problem of the colour, it’s the problem of the layout, texture or something of the stuff like that.

On the side, I used to think someone don’t like my work it’s not my problem, just he don’t understand my art. But now I think When tutor, classmate, even in the future my client they don’t like my work it’s better to communicate with them than think in a self-closing way that I used to be.
”Design is that answers the brief and more. Finding a unique idea that only can come from the opportunity that you have with the brief. It’s a collaboration between you and the client with the objective of making something exist, giving to an idea and making it reality.” 


This is the definition of successful design by Vince frost. From this I figured out two things. Firstly, designer is not the same as artist, graphic designer is the one who use his work to answer the brief and use their work to help people to solve the problem of communication. Not create some intricate art what is that people can’t understand. Secondly, if when my client and audience can’t understand my design, it’s better to communicate with them than think in a self-closing way that I used to be.

I think about that why he is outstanding in a range of designers? We all know be a successful designer should have excellent talent to figure out the perfect way to answer the brief, and masters exquisite technology to let the perfect idea realized, everyone know this but why not everyone be like him. What make he be different with others? People always think that, childhood has a great influence to a designer and his design. Vince Frost said:”
I was born in Brighton England and my parents and I immigrated to Canada when I was 18 months old. I grew up in a little town called White Rock near Vancouver B.C. I was always outdoors. I have lived in 45 houses in my life. I have always been to new kid, the outsider. And as a result spent my childhood sitting on the fence as an observer. It made me a good listener, which has helped me in my career. I have lived in England, Canada, England again, Japan, England and now Australia. My dad was a compositor and worked on the Vancouver sun. He exposed me to type and playing with words.”


I think that an excellent designer must be good at observing because in this way you can catch the inspiration from commonplace subtly. 
“We understand design, we understand business, but most important we understand the business of good design”.I visited his design studio by the video on YouTube. It’s a big open plan space with music playing and lots of diverse projects stuck on the walls and the floors, wonderful design environment, the most important is the they can communicate with different designer and each of them has different kinds of talents. They joke, discuss, research all the time and get inspiration for each other. It’s too darn attractive. I really want to be a member of them, working in the same studio with the designer who I am admire. I know it's not easy,but i will try my best, because i like design.



Reference: 

http://www.frostdesign.com.au/ 

http://www.designboom.com/eng/interview/vince_frost.html 

http://www.australianinfront.com.au/events/post/frost-design 

http://www.youtube.com/watch?v=yXVKh4vsDEg




ITAP Disruption

Disruption
Disruption is a important and effective way to design creating work.It means that you have to think a way which is really different with the one people usual think.It's not means that you have a talent that always have different idea with normal people.The different is you will sublime normal people's think,and figure out the most fitting idea/design to the product,brand.And this idea is over normal thinking but could be accepted by people who has normal think,because mostly your target audience is thinking in a normal way.Everyone has a mode of thinking,people has a habit when they think,like when you see a apple,you just see a apple fall down,in your mind you know apple is fruit,the colour is red,and it's falling down,maybe it will broken,and maybe you could eat it.but people who has disruption within thinking figure out Newton's laws. Disruption is breaking through theconstraint of habitual thinking.
Disruption is creative. Creating something dynamic to replace something that has become static.Great work comes from great strategy,design disruption and make it work,disruption can't be found by looking at the world the same way, with the same techniques and eyes as you've always looked at it. Look at things from a perspective that can only be gained from diverse insight from a myriad of other problems.It's not that disrupt and then leave,after disrupting you have to know how to do things and more importantly, how to get things done.
Even design should has disruption, thinking in different way ,but have to tell the truth and keep changing ,Brands,products developing and the strategy and design have to develop.because you audience's thought change all the time ,and you have to figure out different disrupt ideas to constantly attract your target audience.

Here are some link of advertising and design which i think is great.
                                                   
Orange TV "Rewin" Cannes Lions Award 2008
Description / Synopsis

In a city teeming with life, somewhere in India, a girl stands crying at a bus stop. A taxi driver notices shifts into reverse and begins backing his cab up. Everyone else in the road - pedestrians, motorists, bike riders, a hairdresser, a sweeper - gets drawn into the movement. With varying degrees of success, they all start going backwards, until the coach that was taking the girl's fiancé away returns to its point of departure and the two young lovers are reunited at last 
It's not very new,but i repeated to see many times and every time moved to tears.really creative idea.




This is a 

DEADLINE post-it stop motion,very creative.


Response to D&AD Student Awards brief set by Hewlett Packard.

"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."

Filmed, edited and directed by Matt Robinson and Tom Wrigglesworth


Animation by Euphrates.animated video as part of the newly launched site for Japanese fashion genius Issey Miyake




ITAP Information Design

INFORMATION DESIGN

Thousands of information passed us everyday,but how much you received? how much you remember? I really not sure. News papers, a range of words to describe Some investigation ,or the traditional information manifestation mode which make you bore and don't want to read it.specifications,A heap of text make you dazzling.You have to read it ,but you don't want to read it .
How to let people easy to understand the information,and happy to accept it , resemble it and enjoy,i think is information design.Information design is the skill and practice of preparing information so people can use it with efficiency and effectiveness. Information design draws on a wide range of competencies that are seldom possessed by a single person.Information Design is the practice of gathering, filtering, and presenting information in accordance with effective design principles in order to understand --- and communicate to others --- the essence, the meaning of that information. Here are links to resources that can help you explore and practice meaningful and effective information design. 'Information designers are very special people who must muster all the skills and talents of a designer, combine it with the rigor and problem solving ability of a scientist or mathematician and bring the curiosity, research skills and doggedness of a scholar to their work. I think they're the unsung and often unnoticed heroes of our profession.' Terry Irwin, 'Information design: what is it and who does it',

JACK







2011年4月2日星期六

Smile- Logo Ideas

Task-MOODLE


ITAP Defining the Semiotic Theory

Defining the Semiotic Theory


Sign,could be anything, sign is a thing signifies another thing.like daybreak signs a new day comes, thunder signs of storm.These are the natural sign.gestures,slogans,ads,sounds,posters,colors,etc.

































Here are three kinds of signs:
 SYMBOL-----ICON-----INDEX



      









Symbol
A symbol has a conventional relationship to the thing it signifies,is something such as an particular mark that represents some piece of information.and the particular mark has no meaning if we don't give it a meaning,it's something about culture agreement.like the symbol of uk money----pound.if we don't setting the sharp thing is the symbol of pound, when we see this sharp of picture is pound,we know ,because we setting it .
































Icon
Icon has a visible resemblance to the thing it signifies.
Icon always represents the objects directly.the out look of icon always has resemble elements with the object it represent.like the icon of toilet ,we can distinguish women's toilet and man's toilet because when we see the icon we can know which is for women which is for man.Icon signs always vivid,concrete and image.
























Index
An index has a causal relationship to the thing that it signifies.The index sign is signs something the object develop.It signs a result of a thing. a real relation in virtue of its being irrespective of interpretation.It's not a directly things,you have to think,and a index could  represent not just one thing.