vinty: ITAP 2010 WEEK 6. principle 5 future film :digital story telling

ITAP 2010 6 weeks. The principle of future movies: digital 5 tell stories

Task: show how a chosen TV series or film use multiple platform or extended form to engage audience.

In order to engaged in the audience, in many cases, the film will use multiple platforms or expansion forms to publicize the film. Media company, website, television, magazines, newspapers, billboards, websites, etc, for example, the film - knight a day ，an action comedy and Cameron diaz starring Tom cruise in 2010, this is mann gore's director James.

the trailer of the film show on as advertising on TV to attract the audience, it can revealsome of the important plots of the film to attracting the audience .

Trailer also can be publicity with attract audiences using in website , I think this is the most important way to attract the audience, because the Internet is the best platform, share or report information. It has extensive target. except special website or blogs, social media movie page, also can upload it was browsing website online media channle like to put it on YouTube, Vimeo .

   The radio ads to attract the radio audience, because listeners will feel attractive that the description of the movie truly compelling wonderful stories of the film by the DJ  .

   Magazine covers and pages, and special presentations of the film is also very involved in the audience, the reader can see the film attrahent photos.

I think another one,posters is a good way to comprehensive ,you can set it anywhere on the street.also can sent the leaflet every passer-by .it has many different languages poster. It is to ensure that all audience, no matter which country he came, he could understand.

The billborad is useful ,you can see it when you walk in the street, or when you drive just to wait at the traffic light, it will focus on, you can see it.