According to the lecture, we know that different colour have different tones of voice.we know that Blue = precise,plain,instructional;Pink = helpful,explanatory guidance;Yellow = form fill area... how words and images got a tone of voice .i think the colour is one factor.
like this packaging of tea.two different boxes with two different kinds of tea inside.the green box with the green tea ,the red box with the rose blood tea.we all know the red rose ,the leafs of red rose is red ,and that tea made of red leaf of red rose .what's more ,the blood is red ,so it use red to got the tone of voice.and then look at the left one,the colour of packaging is fleshcolor,the tone of voice is health,the tone of voice of product want to tell people it's health.the shape of the product is like the waist of a girl.it's want to tell you drink it ,you will be fit like that.
It's a poster of a pizza shop .the the tone of voice of bright red is fire ,because the name of the pizza shop is firehouse pizza.So the poster good at got a tone of voice.
the left one is a poster for a product for children.it's very lovely.the letters of the words are very cute.because if for children,so the tone of voice should be lovely.the images of the poster also adorable.compare the left and the right one ,why we can distinguish that the left one is for children ,and the right one is for adult? the answer is that use different colour and element to got a tone of voice.
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